The goal of the BDI is to establish Behavioural Dynamics as a discipline for the study of group behaviour change. By bringing together practitioners and experts from all academic disciplines relevant to the study of group behaviour change, we aim to assemble and assimilate the full extent of creative and scientific knowledge on group behaviour and the dynamics of change.

We do not simply look at understanding: our mission is to advance effective solutions to complex behavioural problems. Through the delivery of the highest standard of information and resources available in the field of Behavioural Dynamics, we aim to develop and set the standards and procedures for practitioners engaged in behaviour change programmes of any kind.