The Behavioural Dynamics Institute (BDi) is the leading international centre of excellence for the research and development of cutting-edge Strategic Communication methodologies and solutions based on Target Audience Analysis and Measurement of Effectiveness.

Already successfully applied in many sectors including public diplomacy, information operations, civil contingency and all aspects of Strategic Communication, the Behaviour Dynamics research methodologies and models have demonstrated success in reducing loss of life and conflict worldwide since the establishment of the Institute in 1989.

The Behavioural Dynamics Institute’s success in Strategic Communications is due to their consistent and measurable success in overcoming the serious insufficiencies of current communication models. The BDi has accomplished this by focusing their efforts on research based and data-driven science involved in state of the art Target Audience Analysis, and the development of successful communications campaigns yielding measureable behaviour change.

The Institute is supported by a global network of leading academics from the fields of psychology, sociology, political science, system dynamics, statistics, and cultural anthropology. It is the only academic organisation in the world whose understanding of the science of Target Audience Analysis and Strategic Communications has consistently and successfully been applied on a global scale.

The Institute benefits from an ongoing process of assessment, refinement and expert external scrutiny, and its proprietary research methodology measurably leads the field.