Strategic Communication & Influence Operations: Do We Really Get It?, Rowland & Tatham

This paper, by Dr Lee Rowland and Cdr Steve Tatham is titled ‘Strategic Communication & Influence Operations: Do We Really Get It?’ It examines some of the challenges to incorporating Influence into British military doctrine, and outlines the principles which should be followed in the areas of Target Audience Analysis, strategy design, deployment and evaluation, before offering some evidentiary case studies.

The paper opens:

“The last 2-3 years have seen an explosion in interest in the application of influence as a tool for achieving military objectives. This is not new, the military have always sought to exert influence – albeit at times unwittingly. However, two significant events have brought the issue to further prominence – the publication of JDP3-40 and the deployment of 52 Brigade to Helmand Province in 2007/8.”

You can read the paper in PDF format by clicking the link below.

A2 Rowland & Tatham Influence Paper

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