The Perfect and the Possible: Seeking a Frugal Model of Behaviour Change, Tom Wein

Yesterday, we published Rowland and van den Berg’s article, ‘In Pursuit of a Contextual Diagnostic Approach to Behavior Change’. Today, the BDI’s Tom Wein responds, with an article entitled ‘The Perfect and the Possible: Seeking a Frugal Model of Behaviour Change’.

He argues that Rowland and van den Berg are too ambitious, given constraints on research funding and timelines, and calls for a simpler behaviour change model – one that is more intuitive, and which focuses on the most valuable parameters.

Read the article here: The Perfect and the Possible: Seeking a Frugal Model of Behaviour Change [PDF]

Mission & Vision

The goal of the BDI has been to assemble and assimilate the full extent of creative and scientific knowledge on group behaviour and the dynamics of change. Read more

About Our Research

BDI has worked on projects across the world. For a sample of projects which BDI has either led or consulted on, click here.

Members

The BDI's global network of expert members share their research and their wealth of practical and theoretical knowledge and experience. Read more

History

The Behavioural Dynamics Institute (BDI) was founded in 1989 and was formed out of the Behavioural Dynamics Working Group. Read more