The Perfect and the Possible: Seeking a Frugal Model of Behaviour Change, Tom Wein
Yesterday, we published Rowland and van den Berg’s article, ‘In Pursuit of a Contextual Diagnostic Approach to Behavior Change’. Today, the BDI’s Tom Wein responds, with an article entitled ‘The Perfect and the Possible: Seeking a Frugal Model of Behaviour Change’.
He argues that Rowland and van den Berg are too ambitious, given constraints on research funding and timelines, and calls for a simpler behaviour change model – one that is more intuitive, and which focuses on the most valuable parameters.
Read the article here: The Perfect and the Possible: Seeking a Frugal Model of Behaviour Change [PDF]
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