The Behavioural Dynamics Institute (BDI) is a London-based research centre dedicated to advancing methods of influence and group behaviour change through the application of contemporary behavioural science.

The Behavioural Dynamics Institute was founded in 1989 with mandate to advance the science of influence. Today, this is achieved through ongoing research and active training programmes. 

Ongoing Methodological Research

BDI funds and conducts research applying social psychology, behavioural economics, anthropology, sociology and modelling to the process of influencing group behaviour. New findings are incorporated with existing knowledge and consolidated as the BDI Methodology. The primary mission of BDI is the continuous improvement of its methodology through research and innovation

• Read about opportunities to help develop the Methodology. 
• Learn more about the theoretical foundations of the BDI Methodology. 

Training, Certification & Licensing

Working with an international network of leading academics, BDI offers a range of training curricula to assist organisations with improving their influence capabilities. BDI brings the most current scientific and applied research into the classroom. Ongoing study is supported by organisational licensing, obtained through in-depth training programmes.

• Learn more about what distinguishes the BDI Methodology.
• Better understand how your organisation might apply the BDI Methodology.

Real-World Application

Working with an international network of leading academics, BDI offers a range of training curricula to assist organisations with improving their influence capabilities. BDI brings the most current scientific and applied research into the classroom. Ongoing study is supported by organisational licensing, obtained through in-depth training programmes. 

Mission & Members

Over the years, academics from across the behavioural sciences have contributed to the development of the Methodology.

• Learn more about current Research Fellows at BDI.
• Read more about BDI's mission and Methodology.