Technical Background of the BDI Methodology

The Methodology can be understood in three ways: as a multi-phase approach to research and intervention planning; as a collection of theories synthesised as Research Parameters that structure research; and as a set of analytical techniques used to design research and interpret data.

Flexible Multi-phase Process

The easiest way to understand the Methodology and its application is as a four-phase approach to audience research, intervention planning and evaluation.

• Learn more about the multi-phase Methodology.

Synthesis of Theory

A firm, generalisable foundation is critical to the success of the Methodology. Existing academic findings are incorporated into the Methodology as Research Parameters which connect the phases and structure data collection and planning.

• Find out more about the foundations of the Methodology.

Library of Analytical Techniques

The novel insights generated using the Methodology depend on new approaches to analysing data. Cutting-edge systems analysis and modelling are help develop the best strategies based on available data.

• Learn more about how the Methodology is applied in the real world.