What distinguishes the BDI Methodology?

The BDI Methodology was originally developed in response to the need for an empirically-founded and demonstrably effective model of communication. The resulting Methodology takes a behavioural approach which focuses on influencing groups.

In developing a better approach, two things became clear. First, that providing the most robust model should incorporate the best insights from across the theoretical spectrum. Second, that the best demonstration of an effective model of communication would be actionable interventions that create observable and replicable results. The BDI Methodology has several key distinctions which, taken together, provide a unique approach to researching groups and influencing behaviour.

Behavioural Focus & Measurable Results

Rather than pursue attitudes and perceptions, the BDI Methodology focuses on understanding and influencing behaviour. This behavioural focus delivers results that are measurable in ways that other types of communication and interventions frequently are not.

Robust Measurement

The versatility of the Methodology enables its application in the most challenging field research conditions. Its repeated application over decades has provided the real-world laboratory, distinguishing relevant theories from merely elegant ones.

Groups & Feedback

The majority of human behaviour is social in nature — it either occurs in public or is driven by what individuals believe others think. Theories of social norm change and group feedback lie at the heart of the research and intervention planning components of the Methodology. Changing a single individual’s mind and behaviour can be difficult or even impossible. However, moving an entire group is often significantly easier, once relevant intra-group feedback and group norms are understood and used to identify the appropriate behavioural levers.