What is the Behavioural Dynamics Institute?

For over 20 years, BDI has been researching, innovating and training better methods for influencing group behaviour.

The BDI Methodology synthesises findings from across the behavioural sciences. Its repeated application over decades has provided the real-world laboratory, distinguishing relevant theories from merely elegant ones. The Methodology is cross-culturally validated, and continues to evolve in light of contemporary findings.

Ongoing Methodological Research

BDI funds research that applies contemporary techniques and findings from social science to the process of influencing behaviour. Findings drawn primarily from social psychology, behavioural economics and sociology continue to improve our understanding of human systems and means of influencing group behaviour. The BDI Methodology provides a framework for applying such findings to help generate meaningful change in the real world. In turn, BDI provides resources to researchers pursuing work which contributes to the Methodology.

Training, Certification & Licensing

Working with an international network of leading academics, BDI offers a range of training curricula to assist governmental organisations improve their influence capabilities. BDI brings the most current academic and applied research into the classroom. Training has proven highly effective in helping armed forces and government agencies achieve more robust audience research, strategic communication planning and behavioural influence capabilities. Individual practitioners can gain certification through training, while organisations can acquire licenses for ongoing use of the Methodology.

Real-World Application

The BDI Methodology has been utilised for a wide range of applied, research and training purposes. This site provides an overview of BDI and the BDI Methodology, including its function, foundations and application. There are opportunities at BDI for researchers working in relevant social and behavioural sciences who wish to contribute to ongoing development efforts.